Entrepreneurship: Made in India- The young Indian entrepreneurship wave sees the Made in India tag becoming popular…

Two decades after, India became free to the economic sense of the term, the growth in all the sectors is led by the entrepreneur or the intrapreneurs. Young India is no longer restrictive in its career choice. If asked to a teenager while making the career choice, he will boldly consider entrepreneurship as a viable option.

Another, emerging trend is the ‘graduaentrepreneurs’, that is students starting a firm in their under-graduation itself and then taking it forward as soon as they finish their graduation. They attend lectures like normal students but after classes ‘Mind their Business’. Also, there are a number of educational institutes offering short-term courses and long-term support in Entrepreneurship.

Taking the example of Ion Education, an educational start-up which offers courses in Entrepreneurship, the Director Akhil Aryan says, “Indian growth story is gigantic. It shows a lot of potential till the year 2020. I will like to say that this is the best time to start something. Also, if you observe the investment pattern of Europe and USA, a large chunk of investments are coming to India as their economies have become stagnant. So, we have the resources with us, it is just the knowledge we provide and the courage they need to take to stop thinking and start acting that separates people from being an successful entrepreneur.”

Another aspect working on the Indian advantage is that the ‘Made in India’ brand is becoming popular. This can be gauged from Prakash Panjwani’s ( Exporter of Artificial Jewellery) sprightly statement, “The demand for the Indian made goods is on the rise. The government initiatives like the SEZs and the export promotion activities are making it viable for the new entrants to exploit this opportunity to sell the ‘made in India’ tag. People now equate Indian products to be of good quality and technologically suave.”

Along with the global recognition, not to forget, India has the world’s second largest demand. Besides, more entrepreneurs will mean more employment and will help more people to get out of the vicious circle of poverty. To sum it up, ‘the road not taken’ shows a growth opportunity, what are you waiting for?